One of my favorite ways to make a WordPress site feel smarter is by tailoring the content on each page. You always want to show your visitors the most relevant information possible.

A fantastic way to do this is to add a different sidebar for different pages in WordPress.

This simply means the sidebar on your “About” page can serve a completely different purpose than the one on your blog.

It’s a small adjustment that makes your site look incredibly professional and work better for your visitors.

In this guide, I’ll show you how to set it up without writing any code.

Quick Steps:

Why Use Different Sidebars for Different Pages in WordPress

Before we jump into the steps, let’s talk about why this small change can make a big difference. A one-size-fits-all sidebar might work technically, but it often feels out of place on the wrong page.

When you customize your sidebars, you unlock all kinds of useful upgrades.

Here are some of the biggest benefits I’ve seen:

• Boosts Relevance
  You can show content that matches the page’s purpose. For example, related posts on your blog or your business hours and map on the contact page.

• Improves User Experience
  When visitors can quickly find what they need, they stick around longer and have a better experience. In fact, intuitive design can boost user retention by up to 60%, showing just how much a well-organized layout (like a targeted sidebar) can impact engagement.

• Looks More Professional
  A site that adapts its layout based on the page just feels smarter. It tells your visitors you’ve put care into the details.

• Guides Your Visitors
  Your sidebar is prime space for action. You can add a newsletter signup to your blog or a “Book Now” button on your services page right when users are most interested.

Making this one change really sharpens both the design and performance of your site.

How to Add a WordPress Sidebar for Different Pages with SeedProd

The easiest way to create and assign custom sidebars in WordPress is by using SeedProd, the best drag-and-drop website builder for WordPress.

With SeedProd, you can build completely custom themes, pages, and layouts, without writing a single line of code. It includes a powerful Theme Builder that lets you design headers, footers, sidebars, and more using simple visual blocks.

This means you can create a different sidebar for each page on your site, control exactly where it appears, and make changes anytime without touching your theme files.

Let me show you how it works step-by-step.

Step 1: Install and Activate SeedProd

To get started, go to the SeedProd website and log in to your account.

Click on the Downloads tab and download the plugin file to your computer. It will save as a ZIP file.

Note: There’s a free version of SeedProd, but I’m using the Pro version in this tutorial so we can use the Theme Builder.

Next, go to your WordPress dashboard and install and activate the plugin. For more details, please see our documentation on how to install SeedProd Pro.

Step 2: Create a Custom Theme

Now that SeedProd is installed, you can start building your custom WordPress theme.

In your WordPress dashboard, go to SeedProd » Theme Builder. At the top of the page, click the Theme Template Kits button.

You’ll see a library of professionally designed Starter Themes.

Pick a template that fits your brand. You’ll be able to change everything later in the drag-and-drop builder.

When you select a kit, SeedProd will automatically create all the core theme parts for you which include:

• Header
• Footer
• Single Post
• Page
• Sidebar
• And more

You can edit each part in SeedProd’s visual editor, so you can customize the layout without touching any code.

If you want a full walkthrough of how this works, check out our guide on how to create a custom WordPress theme.

Step 3: Create a Custom Sidebar Template

To show different sidebar content on different pages, you’ll want to create a new sidebar template based on your existing design so everything stays consistent.

First, find the Sidebar template part in your kit. This is the default sidebar that your theme uses whenever a page calls for one.

For this tutorial, we’re going to duplicate that sidebar and make a few changes so it’s tailored specifically for the Archives page instead of the blog page.

To do that, hover over the Sidebar template in the Theme Builder and click Duplicate.

You’ll now see a copy appear in your list of theme parts.

Click Edit Design on the duplicated version to open it in the visual builder.

Inside the editor, you can customize the layout however you want.

For my Archives page sidebar, I removed the opt-in form block, and replaced it with a recent posts block and some testimonials to highlight social proof.

To do this yourself, simply hover over a block and select the trashcan icon.

Then, go ahead and drag over the blocks you want to display in your custom sidebar.

This keeps the overall sidebar design consistent. It has the same fonts, spacing, and structure, but makes the content match the intent of the page.

For a more detailed walkthrough, see our guide on how to add a custom sidebar in WordPress.

Step 4: Add the Sidebar to a Page Layout

Now let’s go ahead and add your new sidebar to the right template.

The theme kit I’m using includes two templates that feature a sidebar:

• Single Post — used for regular blog posts
• Archives, Search Results — used for archive pages like category listings and search results

Right now, both of these templates are using the same default sidebar.

In this case, I want the Archives, Search Results template to use the new sidebar I just created. The one tailored for archive content.

To do that, find the Archives, Search Results template in the list and click Edit Design.

Inside the SeedProd editor, hover over the sidebar area until you see an orange toolbar appear. Click on that section to select it.

In the left-hand settings panel, you’ll see it say Editing: Template Parts.

From the Template Part dropdown, select the new sidebar template you created earlier.

You’ll see the layout update immediately, showing your custom sidebar in place.

When you’re happy with it, just click Save in the top-right corner.

That’s it! You’ve now assigned a different sidebar to your archive pages without changing what’s shown on blog posts.

Step 5: Save, Publish, and Enable Your Theme

Once your custom sidebar is in place, the last step is to make sure your theme is live on your site.

Go to SeedProd » Theme Builder in your WordPress dashboard.

At the top of the page, click the toggle that says Enable SeedProd Theme.

This will replace your current WordPress theme with the one you just built including your custom layout and sidebar assignments.

Now visit your site and navigate to an archive page (like a blog category or search results). You should see your new sidebar appear exactly where you placed it.

If you ever want to create more custom sidebars for other templates, just repeat the same steps.

Other Ways to Show Different Sidebars in WordPress

If you’re not using SeedProd, there are still a few other ways to show different sidebars across your WordPress site. These methods don’t offer the same drag-and-drop experience, but they can still work depending on your setup.

Use a Dynamic Sidebar Plugin

One option is to install a plugin like Custom Sidebars – Dynamic Widget Area Manager.

This lets you create multiple sidebars and assign them to different pages, posts, or categories using a simple dropdown interface.

• Pros: No code required, works with most themes
• Cons: You’re limited to widget-based layouts and don’t get full visual control like you do with SeedProd

Edit Theme Files (Code Method)

If you’re comfortable editing code, you can register custom sidebars and display them using conditional logic in your theme templates. However I don’t recommend this if you’re unfamiliar with coding.

• Pros: Total control over where and how sidebars appear
• Cons: Risky for beginners; changes can be lost if you update your theme without a child theme

Personally, I choose SeedProd every time. It’s the easiest option I’ve found, especially when you want full control over how your sidebars look and where they appear without touching a single line of code. Plus, it’s flexible enough to match whatever layout or design style you’re going for.

FAQs About Custom Sidebars in WordPress

Make Your Sidebars Fit Every Page

Using a different sidebar for different pages in WordPress is one of those small changes that makes a big impact. It gives your site a cleaner design, improves the user experience, and helps guide visitors exactly where you want them to go.

Personally, I use SeedProd for this because it makes the entire process quick and code-free. Plus, I can match the layout perfectly to each page’s purpose.

You can build custom page layouts and sidebars with SeedProd in just a few clicks, no developer needed.

You may also find the following guides helpful in customizing you WordPress site:

• How to Create a Custom Page in WordPress
• How to Change Blog Layout in WordPress
• How to Change Margins in WordPress
• How to Hide Page Titles in WordPress
• How to Add a Gallery to WordPress
• How to Add Custom CSS in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I didn’t start using push notifications right away.

At first, I relied on email and social posts to bring people back to my site. But it didn’t take long to notice a problem. Most of those messages got ignored. Then I tried web push notifications, and the difference was instant. Visitors started coming back more often, clicking more links, and actually reading the updates I sent out.

Push notifications let you reach people even when they’re not on your website. You can send quick updates straight to their browser or phone. That means more return traffic, more engagement, and fewer people forgetting you exist.

In this guide, I’ll show you exactly how to add push notifications to your WordPress site. You don’t need any tech skills. I’ll walk you through my favorite tools, the setup steps, and how I use them to bring traffic back every week.

Quick Summary

In this guide, I’ll show you how to add push notifications to your WordPress site using PushEngage. You’ll learn how to:

It takes about 15 minutes to set up, and you don’t need to write any code

What Are Web Push Notifications?

Web push notifications are short, clickable messages that pop up on a user’s device. You’ve probably seen them appear in the top corner of your desktop or as a banner on your phone.

They don’t require an app or even an email address. When someone visits your website, they can choose to subscribe with one click. After that, you can send them updates anytime, even if they’re not on your site.

Here’s why I like them:

• They show up instantly
• People don’t need to open their inbox
• You can send them to specific pages or posts

They’re also way more effective than email. Web push notifications can get click-through rates of up to 28%, compared to only 1 to 2% for email.

It’s one of the fastest ways to reconnect with your visitors and keep them engaged.

Why Add Push Notifications to Your WordPress Site?

I started using push notifications because I wanted a faster way to bring people back to my site.

Emails were hit or miss and social media posts got buried. But people actually clicked push notifications. I could send out a quick update, and within minutes, I’d see a spike in traffic.

Since then, I’ve used push notifications to:

• Get eyes on time-sensitive content
• Send quick reminders during flash sales
• Reconnect with visitors who haven’t returned in a while

They’re part of my regular workflow now. I don’t send one for every post, just when I have something timely to share or a reason to bring people back.

It’s a quick way to reconnect without relying on email or social feeds.

Setting Up Push Notifications Using PushEngage

If you’re ready to try push notifications for yourself, PushEngage is the tool I use and recommend. It makes getting started simple.

PushEngage lets you send web push notifications from your WordPress site without touching code. It’s built for bloggers, store owners, and anyone who wants an easy way to reach their audience after they leave.

I use it on my own site because it’s quick to set up and just works.

Here’s how to get started.

Step 1: Create Your PushEngage Account

First, go to PushEngage and click the ‘Try Risk Free for 14 Days’ button.

The free plan covers up to 200 subscribers and 30 notifications a month. That’s enough to try things out and see how it works.

Next, create your account. You can sign up with Google or use your email.

After that, PushEngage will ask for a few details:

• Your website domain
• Industry and company size
• Credit card info

Once you’re in, you’ll land on the PushEngage setup wizard.

This is where you’ll:

1. Check your site name and URL
2. Upload a site icon for your push messages (192×192 PNG or JPG works best)
3. Confirm your time zone
4. Click ‘Save and Continue’

That icon shows up in every notification, so choose something that fits your brand.

Step 2: Connect PushEngage to Your WordPress Site

The next screen helps you connect your account to WordPress.

Simply click the ‘Install PushEngage WordPress Plugin‘ button.

This automatically redirects you to your website where you can login to your WordPress dashboard and install the plugin.

Once it’s active, you’ll see a notification in your dashboard prompting you to finish connecting your site. ‘Connect your site now’ to do this.

Then, on the next screen, click the ‘Connect Your Existing Account’ button.

PushEngage will open a new window and prompt you to confirm your site. Make sure the domain listed matches the one you added earlier. Then click ‘Let’s Get Started’.

From there, follow the prompts in the wizard. You can keep the default settings or tweak them to fit your preferences. When you’re done, click ‘PushEngage Dashboard’ to head back to WordPress.

Your site is now connected and ready to send push notifications.

Step 3: Create Your First Push Notification

To send your first message, go to PushEngage in your WordPress dashboard and click ‘Create’. In the dropdown, select the ‘Push Broadcasts‘ option.

This opens the push notification editor.

Start by filling out the basics:

• Notification Title: This is your headline
• Message: A short sentence to tell people what the update is
• Notification URL: The link you want them to click

You’ll see a live preview on the right as you type.

If you’re on a Business+ plan, you’ll also see options to:

• Show a large image at the top of your notification (works on desktop browsers like Chrome 47 and up)
• Set how long the notification stays visible, or keep it open until the user interacts with it

These extras are optional, but they can help your messages stand out.

When everything looks good, click ‘Save & Select Audience’.

For your first campaign, choose ‘Send to All Subscribers’. Then click ‘Send/Schedule’ at the top.

You can send the message right away or schedule it for later. Just keep in mind that scheduling and recurring messages require a paid plan.

Click ‘Send Notification Now’ to finish.

To make sure it worked, visit your site in a browser where you’ve subscribed. You should see the message pop up within seconds.

Step 4: Set Up Your Subscriber Prompt

Now you need a way for people to subscribe. This is where the opt-in popup comes in.

In your WordPress dashboard, go to PushEngage » Design.

You’ll see several popup templates. Choose one you like and toggle it to Active.

Then click ‘Edit Popup’. This will take you to the PushEngage website where you can customize the layout, text, and behavior.

Here’s what I usually update:

• The headline and message
• When the popup should appear (immediately, on scroll, after delay, etc.)
• How long to hide it if someone closes it

Once you’re happy with the design, click ‘Save & Choose Display Options’.

In the next screen, you can tweak the display rules, like cookie duration and trigger options. Then click ‘Save and Enable Popup’.

That’s it. Your opt-in prompt is now live.

To test it, visit your site in a private browser or log out and reload the homepage. You should see the prompt appear with your custom design.

When someone clicks ‘Allow’, they’ll be added to your PushEngage subscriber list automatically.

Pro Tip: Using SeedProd? Add PushEngage from the Builder

If you’re using SeedProd, you can drop in the Push Notification block while editing any page.

SeedProd will install the PushEngage plugin for you and guide you through the connection. You don’t have to leave the builder or set anything up manually.

It’s a quick way to turn on push notifications while you’re building pages.

Sending Push Notifications Automatically for New Blog Posts

You don’t have to send every push notification by hand. PushEngage can automatically send one every time you publish a new blog post.

To turn this on, go to PushEngage » Settings in your WordPress dashboard and click the ‘Auto Push Settings’ tab.

From here, toggle on Auto Push.

You can also:

• Show your post’s featured image in the notification
• Add multi-action buttons so people can click through to different pages or offers
• Choose a fallback icon if a post doesn’t have a featured image

Once you’ve saved your settings, every new post will trigger a push notification automatically.

If you want to customize the message for a specific post, scroll down in the WordPress editor to the PushEngage Push Notifications Settings section. You can change the title, message, and even choose which audience gets it.

When you hit Publish, your post goes live, and your subscribers get the notification right away.

Bonus: Set Up Drip Notification Campaigns

If you want to go beyond one-off messages, PushEngage also lets you create automated drip campaigns.

These are a series of push notifications that send on a schedule. You can use them to:

• Welcome new subscribers
• Promote a freebie or discount
• Share a multi-part blog series

You’ll need a Business+ plan to set one up. Go to PushEngage » Drip in your WordPress dashboard and click ‘Add New’.

Each message can have its own title, message, link, and image. You decide when it sends. That could be right after someone subscribes or a few days later.

You can also send different messages to different groups if you’ve created audience segments.

When you’re ready, click ‘Activate Autoresponder’. It will keep running in the background and send each message automatically.

Push Notification Best Practices

Push notifications are powerful, but they can backfire if you’re not careful. Here’s what’s worked for me, and a few things I’ve learned the hard way:

• Keep messages short and clear. You only have a few seconds to get someone’s attention. Stick to one goal.
• Don’t over-send. Two or three messages per week is usually enough. Sending more can lead to unsubscribes.
• Make the opt-in prompt work. If it’s not showing up, no one can subscribe. Always test it in a private window.
• Write like a real person. Skip the promo-speak and talk like you would in an email.
• Watch the data. PushEngage shows you what’s getting clicks and what’s getting ignored. Use it.
• Test in different browsers. I’ve missed obvious bugs by only checking Chrome. View your site as a new visitor to catch issues early.

If you’re not sure whether to send something, ask yourself if you’d click it. That question usually tells you everything you need to know.

Questions About WordPress Push Notifications

Should You Use Push Notifications?

Push notifications are one of the easiest ways to keep people coming back to your site. You don’t need to build a full email funnel or rely on social media posts that get lost in the feed. Just a quick message at the right time can bring your readers back.

PushEngage keeps things simple, especially if you’re already using WordPress. If you’re building your pages with SeedProd, the setup fits right into your workflow.

Whether you’re sharing blog posts, launching a product, or trying to stay top of mind, push notifications are worth trying.

Want to do more with your site traffic? Check out our tutorials on building landing pages, growing your email list, and boosting conversions.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

WooCommerce is secure by default, but that doesn’t mean your store is fully protected. Without a few extra steps, your site can still be vulnerable to things like fake registrations, unwanted bots, or even lockouts.

When I first noticed these problems, I wasn’t sure what I’d missed. I thought everything was set up correctly. But looking good on the surface isn’t enough if your site’s backend isn’t guarded.

Most beginners don’t realize how easily automated attacks can probe for weak spots. Outdated plugins, weak login forms, or missing SSL certificates quietly invite trouble.

In this guide, I’ll walk you through how to protect your WooCommerce store with practical, beginner-friendly steps that actually work.

Table of Contents

Why Secure Your WooCommerce Site?

WooCommerce powers over 4.6 million live stores. That kind of popularity makes it a common target for hackers and bots looking for weak spots.

If your store isn’t properly secured, you risk more than just technical headaches. You could lose customer trust, miss out on sales, or even have your site flagged as unsafe by search engines and browsers.

Security issues can lead to fake orders, locked accounts, and downtime, all of which hurt your reputation and your bottom line.

The good news is you don’t have to be a security expert to protect your store. A few straightforward steps will close the most common vulnerabilities and keep your business running smoothly.

Steps to Secure Your WooCommerce Site

There’s no one-click fix for store security, but a few simple steps can go a long way. Start at the top and work your way down. Each one adds a layer of protection that helps keep your store safe and trustworthy.

1. Use a Strong Hosting Provider

Good hosting isn’t just about speed or storage. It’s your first layer of security.

If your host doesn’t offer basic protections, everything else you set up is at risk. I’ve seen sites go down because of malware that should have been blocked at the server level, or backups that weren’t there when they were needed most.

Here’s what I always look for now:

• Free SSL
• Daily offsite backups
• Malware scanning
• Active firewalls

I’ve had reliable results with SiteGround and Bluehost. They handle the essentials behind the scenes so you can focus on your store.

I go over the pros and cons here: how to choose WordPress hosting

2. Always Use SSL (HTTPS)

SSL protects the data your customers share with your site, like passwords, payment info, and contact details. It keeps everything encrypted so no one can intercept it.

Most good hosts include free SSL through Let’s Encrypt, but sometimes you need to turn it on manually in your hosting dashboard. If that doesn’t work, the free plugin Really Simple SSL can handle it for you.

If you don’t see a padlock icon in your browser’s address bar, something’s not set up right, and your visitors will notice.

For a full walkthrough, see my guide on how to add SSL to your WordPress site

3. Keep WordPress, Plugins & Themes Updated

Most hacks happen because something’s out of date. It could be a plugin, your theme, or even WordPress itself.

Updates often include security fixes, so skipping them means leaving known issues open for attackers.

I keep auto-updates turned on for WooCommerce, my theme, and the WordPress plugins I rely on most. Once a week, I do a quick check to make sure nothing was missed.

If I’m not using a plugin or theme anymore, I remove it completely. Even deactivated ones can be a risk.

It only takes a few minutes, but it makes a big difference in keeping your site safe.

4. Use Strong Passwords + Two-Factor Authentication

Weak passwords are one of the easiest ways for bots to break into your site. If you’re using something simple or still logging in as “admin,” it’s time to make a change.

Two-factor authentication, or 2FA, adds an extra layer of security to your login. After entering your password, you’ll need to provide a second code, usually sent to your phone or email.

This way, even if a hacker steals your password, they can’t access your site without that second verification step. It’s one of the best ways to stop unauthorized access and brute force attacks.

Plugins like WP 2FA, Duo, and Wordfence Login Security make setting up 2FA straightforward, even if you’re not tech-savvy.

5. Limit Login Attempts + Add CAPTCHA

Brute force attacks happen when bots try to break into your site by guessing your username and password thousands of times. These automated attempts can overwhelm your login page and succeed if your passwords are weak.

I use the Limit Login Attempts Reloaded plugin to block repeated login attempts after a few failures. It’s quick to set up and makes a big difference.

I also add CAPTCHA to login pages, checkout forms, and contact forms to stop bots from creating fake accounts or submitting spam.

Cloudflare Turnstile works well because it runs in the background and doesn’t slow down real users. WPForms also offers built-in CAPTCHA if you’re using it for your forms.

You won’t notice it much, but it quietly filters out junk before it reaches you.

6. Install a Security Plugin

A good security plugin works in the background to keep threats out, even when you’re not logged in. It can block suspicious traffic, scan for malware, and alert you if something looks off.

I’ve used Wordfence, Sucuri, and iThemes Security on different sites. They each have free versions that offer solid protection, and you can always upgrade later if you need more features.

You don’t need all of them, just pick one and get it running. Most plugins walk you through the setup with a simple wizard, and once it’s active, you’ll start seeing login reports, scan results, and other helpful updates.

For a side-by-side comparison, check out my list of the best WordPress security plugins.

7. Use a Custom WooCommerce Login URL

Most WordPress sites use the default login page at /wp-login.php or /wp-admin, and bots know exactly where to find it. Creating a custom login page helps block automated attacks and makes your store feel more professional.

I use SeedProd to build a custom login page that matches the rest of my site. It’s easy to design and works just like the regular login screen, without being in such an obvious spot.

If you want to set one up, this guide walks through how to change your WordPress admin login URL.

Be sure to bookmark your new login link so you don’t lose access.

8. Secure Your WooCommerce Checkout

The checkout page is where customers share their most sensitive information. If it looks off or doesn’t feel secure, people will leave before completing their purchase.

I always stick with trusted payment providers like Stripe or PayPal. They handle the compliance side, including encryption and fraud prevention, so I don’t have to worry about storing any payment details on my site.

You can even create a custom checkout page with extra functionality.

But, make sure your checkout page:

• Uses HTTPS
• Includes trust badges from your payment provider
• Matches the rest of your site’s design

Avoid any redirects or layout changes that might make visitors second-guess the page.

You can find setup tips here: how to accept Stripe payments in WordPress

9. Back Up Your Site Regularly

Even with strong security, things can still go wrong. A bad plugin update, a simple mistake, or a malware attack can take your store offline without warning.

That’s why backups are part of my core security setup. I don’t wait until something breaks to start backing up.

I use Duplicator, a popular WordPress backup plugin, to create full backups. It packages everything, files, database, and settings, into one downloadable file.

I always store backups offsite, like in Google Drive or Dropbox, so they’re safe even if my hosting server has issues.

For busy stores, daily backups are best. Smaller or newer sites can usually get by with weekly backups, as long as they happen regularly.

Having a good backup means you can recover quickly without starting over.

For the full steps, see my guide on how to back up your WordPress site.

10. Set the Right User Roles

Not everyone needs full access to your WordPress dashboard. Giving admin rights to the wrong person, even by accident, can lead to serious problems like deleted content or security issues.

I only assign the Administrator role to people I fully trust to manage everything. For store staff, I use the Shop Manager role.

It gives them control over orders and products without letting them change plugins or site settings. If someone is only helping with content, the Editor role is a better fit.

WordPress includes several user roles by default, each with its own set of permissions. Choosing the right one from the start helps keep your site safer and easier to manage.

I also review my user list regularly. If I see accounts that haven’t been used in a while, I remove them. It’s one of the simplest ways to tighten up access.

If you want to go a step further, you can password protect parts of your WordPress site to limit access even more.

11. Hide wp-admin + Disable XML-RPC

Two of the most common targets for automated attacks are the login page and a WordPress feature called XML-RPC.

XML-RPC is a system WordPress uses to let apps and services communicate with your site remotely, like the WordPress mobile app or Jetpack plugin. Unfortunately, hackers often exploit it to overload your site with malicious requests or try to break in.

Hiding your login page and disabling XML-RPC if you don’t use it makes your site much harder to attack.

I use iThemes Security to hide the login area and disable XML-RPC without touching any code.

12. Monitor Your Site for Suspicious Activity

Security isn’t just about setting things up once. You need to keep an eye on what’s happening behind the scenes.

I get email alerts for important events like failed login attempts or file changes. Wordfence and Sucuri both offer this and notify you right away if something unusual occurs.

It also helps to watch your traffic. MonsterInsights is a popular Google Analytics plugin for WordPress that makes it easy to track visitors. It helps spot sudden spikes or strange referral sources that could signal bot attacks or spam.

As a backup, I run my site through Google Safe Browsing and VirusTotal about once a month. These tools scan for malware or blacklisting so you can act fast if needed.

13. Understand PCI Compliance

If you accept credit card payments, your store must follow PCI compliance rules. These standards protect payment data and keep customers safe.

The good news is payment providers like Stripe and PayPal are PCI Level 1 compliant. They handle most of the security requirements for you.

That means you don’t have to store sensitive payment info on your site, which lowers your risk.

Still, it’s important to keep your WooCommerce, plugins, and site updated and secure to stay compliant.

Bonus: Add a Privacy Policy + Terms Page

Having a privacy policy and terms page on your store builds trust with your customers. It shows you take their data seriously and follow the rules.

Most countries require these pages by law if you collect personal info or process payments. Even if you’re just starting out, adding them protects you and your business.

You can create these pages easily using WordPress templates or plugins, or generate them with online tools.

For a beginner-friendly guide, check out my post on how to create a WordPress privacy policy.

FAQs About WooCommerce Security

Final Tips for Keeping Your Store Safe

Securing your WooCommerce store doesn’t require a tech degree or hours of work. By focusing on a few key areas like choosing reliable hosting, using SSL, keeping software up to date, and managing user access, you’ll block the most common threats.

I like using SeedProd because it helps me create professional WooCommerce pages quickly and without hassle. When you combine that with a solid security plugin and regular backups, your store will be in a much safer place.

While you’re here, you may also find the following WooCommerce guides helpful:

• Top Mistakes Beginners Make Building WordPress Sites
• Best WooCommerce SEO Plugins for Higher Rankings
• How to Customize Your WooCommerce Shop Page (Without Code)

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I’ve helped a lot of beginners build their first WordPress websites, and the ones that stand out always have one thing in common, they feel real. The story, the photos, the purpose behind it all. That’s especially true when you’re making a travel website.

Maybe you’re offering tours in your local area. Or maybe you’ve been sharing travel tips on Instagram and want something more official. Either way, having your own site builds trust, helps you get more bookings, and gives you a place to show what you do.

If you’ve been wondering how to make a travel website without hiring a developer, you’re in the right place. With WordPress and SeedProd, you can do it all yourself, with no code needed. I’ll walk you through it step-by-step, even if you’re starting from scratch.

At a Glance: How to Make a Travel Website in WordPress

What You Need to Start Your Travel Site

Before you can build your travel website, you’ll need to set up a few basics first. These are the tools that get WordPress running and ready to customize.

• A domain name
  This is your website’s address (like mytravelbrand.com). Try to pick something short, memorable, and relevant to your niche or destination. Avoid dashes or anything hard to spell.
  
• Web hosting
  This is where your website lives. I recommend Bluehost because it’s beginner-friendly and works great with WordPress. Plus, you get a free domain name and SSL certificate when you sign up. You can also check out my guide on how to choose the best WordPress hosting.
  
• WordPress installed
  Most hosting providers, including Bluehost, install WordPress for you during setup. If not, you can usually do it from your hosting dashboard in just a few clicks.
  
• SeedProd Pro
  This is the drag-and-drop builder I use for everything. It comes with full website kits designed for travel businesses, so you can launch faster without writing any code.

Why I Use SeedProd Instead of a Regular Theme

I’ve tested a lot of WordPress themes, and many look great in the demo but end up being hard to work with. Some have layout limits, confusing options, or features that only work if you upgrade or install extra plugins.

SeedProd replaces your theme completely, so you’re not stuck trying to fit your content into someone else’s design. You can build your whole site visually using simple drag-and-drop blocks.

If you’ve ever spent way too long trying to change a font size or move something on the page, SeedProd is the kind of builder that takes that stress away.

How to Make a Travel Website in WordPress (Step-by-Step)

You’ve got everything you need to get started. In the next few steps, I’ll show you how to build your travel website from the ground up. We’ll start with hosting and setup, then move into designing your pages and adding key features like booking forms and photo galleries.

Step 1: Set Up WordPress Hosting and Domain

The first step in creating your travel website is choosing a web host and registering a domain name. If you’ve never done this before, don’t worry — most hosting providers walk you through the setup.

I recommend using Bluehost. It’s beginner-friendly, officially recommended by WordPress, and gives you everything in one place — hosting, a free domain name, a free SSL certificate, and one-click WordPress installation.

Once you’ve signed up, you’ll have a brand-new WordPress site that’s ready to customize. If you’d like a more detailed walkthrough, here’s my full guide on how to create a WordPress website for beginners.

Step 2: Install and Activate SeedProd

Now that your WordPress site is set up, the next step is installing SeedProd. This is the builder you’ll use to create and customize your travel website.

To begin, go to the SeedProd website and choose the Pro plan. After completing your purchase, log in to your SeedProd account and download the SeedProd Pro ZIP file and copy your license key.

Next, open your WordPress dashboard and go to Plugins » Add New. Click the Upload Plugin button at the top of the page.

Choose the ZIP file you downloaded earlier, then click Install Now.

When the installation is finished, click Activate to enable the plugin.

After activation, you’ll be prompted to enter your SeedProd license key. You can find this key in your SeedProd account area.

If you need help with this step, here’s a quick guide to installing SeedProd Pro.

Once SeedProd is active, you’ll see a new SeedProd tab in your WordPress dashboard. This is where you’ll pick your travel theme and begin building your pages.

Step 3: Choose a Travel Theme with SeedProd

Now it’s time to design your site using one of SeedProd’s ready-made theme kits.

Each kit includes a homepage, about page, contact page, and more. Some are made specifically for travel websites, with space for large photos, trip details, and booking sections.

To get started, open your WordPress dashboard and go to SeedProd » Theme Builder. Then click the Theme Template Kits button to browse the library of designs.

You can scroll through the options or search for a travel-related template. When you find one that fits your style, hover over it and click the checkmark to import it.

SeedProd will automatically set up your pages based on that kit. From there, you can customize everything using the drag-and-drop builder.

Unlike most WordPress themes, you’re not locked into someone else’s layout. You can change anything you want, like fonts, colors, sections, or structure.

For more inspiration, see this list of the best WordPress themes for beginners.

Once your theme is ready, you can start customizing your homepage.

Step 4: Customize Your Homepage and Navigation

Once your theme kit is in place, it’s time to make the homepage your own. This is the first thing most visitors will see, so it should be clear, inviting, and focused on what you offer.

Go to SeedProd » Theme Builder and find the homepage template. Hover over it and click Edit Design to open it in the visual builder.

You’ll see the page layout on the right and all the available blocks on the left. To change any text or image, just click on it.

The editing panel will open where you can update the content, choose new photos, adjust fonts, and more.

This is a good time to:

• Add a hero section with a large background photo and a clear headline.
• Highlight a few featured destinations, services, or tours.
• Add a call to action button that links to your booking form or contact page.

You should also create a navigation menu that links to your most important pages. I recommend keeping it simple with links like Home, About, Destinations, Packages, and Contact.

To edit the header or navigation, open the Header template from the Theme Builder.

From here, you can add a Nav Menu block, choose which pages to include, and adjust the layout to match your design.

Here’s a step-by-step guide on how to create a custom homepage in WordPress.

Once your homepage and menu are set, your site will already be starting to look like a real travel brand.

Step 5: Create a Travel Services or Packages Page

Your services or packages page is where visitors can see what you offer in more detail. Whether you run guided tours, custom travel planning, or weekend getaways, this is the place to explain it all.

To create this page, go to Pages » Add New in your WordPress dashboard. Give your page a title like “Travel Packages” or “Services,” then click Edit with SeedProd to open the visual builder.

You can design the layout however you like using blocks. I recommend starting with a simple heading and a short introduction. In the example below, I’ve created a single destinations page and linked each destination to a separate page with more detailed information.

For each destination page, you can include:

• A title and short description
• Pricing or duration details
• A photo or image gallery
• A button that links to your booking form (I’ll cover that next)

If you want more design inspiration, take a look at this guide on how to create a service page in WordPress.

Once your page is ready, add it to your site’s main menu so it’s easy for visitors to find.

Step 6: Add a Booking Form and Payment Options

If you want to accept bookings or payments through your travel website, the easiest way to do it is with SeedProd’s built-in Stripe Payment block.

Start by opening any page in the SeedProd builder, such as your homepage or destinations page. In the left panel, find the Payment Button block and drag it onto the page.

You can set the amount, update the button text, and write a confirmation message, all from the settings panel.

To collect payments, you’ll need to connect your Stripe account.

Once that’s done, visitors can pay directly on your site using their credit or debit card. This works well for deposits, consultation fees, or full payments for travel packages.

If you plan to sell full packages or digital products, you can use WooCommerce to manage your listings. Just keep in mind that SeedProd’s WooCommerce blocks are only available with the Elite plan.

For extra help, check out this guide on how to accept Stripe payments in WordPress.

Step 7: Show Destinations with Image Galleries

Travel is visual, so this is your chance to let your photos do the talking. A gallery can help potential customers picture themselves at the destination, which makes them more likely to book.

To create a gallery, start by opening any page in the SeedProd builder, like your homepage, services page, or a dedicated “Destinations” page. In the left sidebar, find the Gallery or Advanced Gallery block and drag it onto your page.

From there, click on the block to upload your images. You can group photos by destination, type of trip, or activity.

For example, you might create one section for beach holidays, another for cultural tours, and another for adventure travel.

Here are a few tips to make your gallery work harder:

• Use real, high-quality images. Stock photos don’t have the same impact
• Add short captions or location names if it helps give context
• Make sure your images are optimized so they load quickly on mobile

If you want to improve your SEO, don’t forget to add alt text and use descriptive file names when uploading your photos. These small steps can help your images show up in search results.

Need help? Here’s a guide on how to add a gallery in WordPress.

Once your gallery is live, you’ll have a much stronger visual story to share with your visitors.

Step 8: Add Contact and Testimonials Pages

Visitors often have questions before they book, so having a clear and accessible contact page is important. It gives people a way to reach out, ask questions, or make special requests. Testimonials are also a great way to build trust by sharing real feedback from happy customers.

To build your contact form, I recommend using WPForms.

It’s a beginner-friendly plugin that lets you create forms using a simple drag-and-drop builder. Once you’ve created your form, you can display it on any page using SeedProd’s built-in Contact Form block.

To set this up, create a new page called “Contact” and click Edit with SeedProd. Add a heading and a short message inviting people to get in touch. Then drag in the Contact Form block and choose your form from the dropdown list.

Note: Your form might not display correctly inside the builder preview. This is normal, just save your changes and preview the live page to make sure everything looks right.

For testimonials, you can either create a new page or add a testimonials section to your homepage or services page. In the SeedProd builder, use the Testimonial block to add quotes from happy customers.

Include their name and a brief note about what they booked and what they enjoyed. You can also add a photo if you have one.

Here are a couple of helpful guides if you need a hand:

• How to Create a Contact Form in WordPress
• How to Add Testimonials to WordPress

Once your contact and testimonial pages are live, make sure they’re linked in your navigation menu so visitors can find them easily.

Step 9: Improve Travel Website SEO

If you want more people to find your travel website through search engines like Google, you’ll need to do some basic SEO (search engine optimization). This helps your pages show up when someone searches for things like “guided tours in Italy” or “weekend getaways near London.”

To start, I recommend installing the All in One SEO (AIOSEO) plugin. It’s beginner-friendly and works great with SeedProd.

Once installed, AIOSEO will walk you through a setup wizard. From there, you can:

• Set custom meta titles and descriptions for each page
• Add a focus keyword so search engines understand what your content is about
• Enable schema markup, so your pages can appear in search results with extra details like star ratings or FAQ sections.
• Generate and submit a sitemap, so search engines can crawl your entire site

You should also make sure each page has clear headings, relevant keywords, and alt text for all images. This makes your content easier to understand for both people and search engines.

If you plan to share tips or travel stories, I suggest creating a blog page too. It’s a great way to drive traffic and answer common questions that potential customers might be searching for.

For step-by-step help, check out this guide on WordPress SEO made simple.

Even a few small improvements here can help more people discover your business online.

Step 10: Preview and Publish Your Travel Website

Before you launch your site, it’s a good idea to preview everything and make sure it looks good on all devices. Most people will visit from a phone, so mobile design really matters.

Open the SeedProd Theme Builder and choose one of your page templates. your homepage is a good place to start. Click Edit Design to open the visual builder.

In the bottom menu, click the mobile icon to switch to the tablet preview. This lets you see how your page looks on smaller screens.

Check your headings, images, spacing, and buttons. If anything looks off, you can adjust it right in the builder.

You can also toggle between desktop, and mobile to test different layouts before going live.

Once everything looks good, go back to SeedProd » Theme Builder and turn on the Enable SeedProd Theme toggle in the top right corner.

This will publish your custom design and make your travel website live for the world to see.

Now you’re officially online and ready to start sharing your business.

Frequently Asked Questions (FAQs)

Looking Ahead

You don’t need to be a developer to build a great travel website. With WordPress and SeedProd, you can launch a professional-looking site that works on any device and grows with your business.

Begin with your homepage, contact form, and a few key pages. Once those are live, you can build out the rest over time.

If you’re ready to begin, SeedProd’s drag-and-drop builder makes the whole process easier.

Want to keep growing your site? These guides can help you take the next step:

• How to Create an About Page in WordPress
• How to Build an Email List in WordPress
• How to Create a Custom WordPress Theme Without Code
• How to Build a Personal Trainer Website in WordPress
• How to Create an Effective Event Landing Page in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

When I built my first WordPress site, I made almost every mistake you can think of. I chose the wrong theme, added far too many plugins, and had no idea what a clear layout even looked like.

If you’re just getting started, it’s easy to fall into the same traps. There are so many tools to choose from, and it’s hard to know what actually matters.

The good news is every mistake on this list is easy to fix once you know what to look for. In this post, I’ll walk you through some of the most common beginner mistakes building WordPress sites and show you how to avoid them.

Common mistakes building WordPress sites:

Why Your Site’s First Impression Counts

Your website has a fraction of a second to make a good first impression. In fact, one study found that it takes users just 0.05 seconds to form an opinion about a website’s design and decide whether to stay or leave.

If your site loads slowly or looks confusing, people will leave before they even read a word. Fixing problems after the fact takes way more time than doing things right from the start.

Most of the mistakes in this guide have nothing to do with coding. They’re about how your site looks, how easy it is to use, and if it does what it’s supposed to do. By understanding these early on, you’ll save yourself hours of frustration and end up with a site that feels more polished and professional.

Beginners Mistakes Building WordPress Sites

When you’re building your first WordPress site, it’s easy to get caught up in picking colors, choosing plugins, or trying to make everything look “just right.” But without a solid foundation, even the best-looking sites can fall flat.

Here are the top mistakes I see beginners make and what you can do instead to build a site that’s simple, professional, and actually works.

1. Skipping the Layout Plan

It’s tempting to jump straight into the editor and start dragging things around. But without a layout in mind, your pages can end up cluttered, hard to follow, or missing important elements.

Before you start designing, it helps to sketch out a rough wireframe or jot down a quick outline. Ask yourself: What do I want someone to do on this page? Should they fill out a form, click a button, or read more?

Once you know the goal, it’s much easier to build around it.

I like using SeedProd’s wireframe website templates to quickly test different layouts.

And if you need more ideas on how to set up your theme and design, you can check out how to create a custom WordPress theme without code.

2. Designing Without a Clear Goal

It’s easy to get carried away with colors, images, and fun design elements. I’ve definitely been there. But the truth is, a good-looking page isn’t always a useful one.

Every page on your website should have one clear goal. That might be collecting an email address, getting someone to book a call, or encouraging them to read another blog post.

When there’s no goal, visitors aren’t sure what to do next. They scroll, get a little lost, and leave.

The best way to stay focused is to choose your goal first, then build your page around it. For example, if your goal is email signups, you’ll want to keep the form above the fold and use a strong call-to-action that stands out.

Websites with a contact form above the fold see higher conversion rates, like the 2.5% conversion rate compared to 1% when the form is placed further down the page.

For more help with crafting high-converting pages, check out how to create a landing page that achieves your goals.

3. Choosing a Complicated or Bloated Theme

It’s easy to get drawn in by flashy demo themes with sliders, animations, and built-in features for everything. But these “do-it-all” themes often come with extra code that slows your site down and makes simple edits frustrating.

Lightweight themes are usually a better choice. They load faster, are easier to manage, and give you more control over how your site works. The fewer moving parts you have, the less likely something will break or need troubleshooting.

That’s why I prefer using a WordPress page builder with a clean foundation. You can start with what you need and add custom sections without digging through settings.

If you’re looking for some great theme options, see the best WordPress themes for speed and simplicity.

4. Poor Visual Design Choices

When I made my first site, I wanted it to “stand out.” So I used three different fonts, lots of bold colors, and every design trick I could find. It ended up looking more like a flyer for a school talent show than a professional website.

It’s a mistake I see a lot. New site owners try to make things “pop” by adding too many styles or flashy elements. But more often than not, it just creates clutter and makes your site harder to read.

Here’s what works better:

Stick to one or two fonts, choose two base colors with one accent, and give everything plenty of breathing room. Whitespace isn’t empty, it actually helps guide people’s eyes and makes your content easier to digest.

Visual builders like SeedProd often make this easier by offering global style settings. You can set your fonts and colors once, and apply them across the whole site to keep everything consistent.

That way, your pages look like they belong together, and visitors can focus on your message instead of a rainbow of design choices.

If you need more content ideas, check out how to write an about us page that fits seamlessly into your design.

5. Confusing Navigation Menus

One of the fastest ways to lose a visitor is to make them think too hard about where to click next. I’ve seen menus with ten or more items crammed into the top bar, each with dropdowns, icons, and clever labels that mean nothing to someone new.

The truth is, your navigation doesn’t need to be clever. It needs to be clear.

Try to limit your top-level menu to five to seven items. Use simple, direct labels like “About,” “Services,” or “Contact.”

And always think about what someone might be looking for when they land on your site. If it takes more than a few seconds to find it, there’s a good chance they’ll leave.

Your homepage design might grab their attention, but your menu is what helps them take the next step. If people can’t find the content they came for, they’re more likely to give up.

In fact, one study found that websites with hidden navigation menus saw a 20% drop in content discoverability compared to sites with visible or combo-style navigation.

For more help with your menu, see this guide on how to customize the WordPress menu.

6. Uploading Unoptimized Images

This one’s an easy mistake to make. I used to grab images straight from my phone or design tool and upload them without a second thought. The problem? Those files were huge, and my pages took forever to load.

Large image files are one of the biggest reasons WordPress sites slow down. And when your site is slow, people leave.

According to the HTTP Archive, images make up more than 50% of the average page weight.

The fix is simple. Before you upload an image, run it through a free tool like TinyPNG or Squoosh. Try to keep images under 200 KB whenever you can, especially for hero sections or blog post graphics.

Clean, lightweight images make your site feel faster and more professional. They’ll help with SEO too.

7. Neglecting Mobile Design and Device Testing

It’s easy to forget about mobile when you’re building on a laptop or desktop. But what looks great on a big screen can fall apart on a phone. Text gets too small, buttons are hard to tap, and layouts shift in strange ways.

Mobile traffic now accounts for more than half of all website visits. So if your site doesn’t work well on a phone, most people won’t stick around long.

To avoid this, take a mobile-first approach. Design for smaller screens first, then check how things scale up.

Drag-and-drop page builders make this easy by letting you preview and adjust layouts on different devices before you hit publish.

For a more detailed guide on optimizing your landing pages for mobile, check out how to create a mobile-friendly landing page.

8. Forgetting to Optimize for Speed

Speed is one of those things you don’t always notice until it becomes a problem. I’ve clicked on plenty of websites that looked promising, only to back out because the page didn’t load fast enough.

Site speed affects everything. It impacts how long people stay on your site, how well it ranks in search results, and how likely visitors are to take action.

One of the most common issues I see on beginner sites is having too much going on behind the scenes. Too many plugins, oversized images, and bloated themes can all slow things down.

This is one of the reasons I like using SeedProd. It’s lightweight, fast, and doesn’t add a bunch of extra code you don’t need. You can build entire pages or even full themes while keeping your site running smoothly.

Here’s an example of a personal website that I built using SeedProd and it’s Google Page Speed Insights score:

A faster site creates a better experience, builds trust, and gives your visitors a reason to stick around.

9. Using Generic or Placeholder Content

I can’t tell you how many times I’ve visited a site and seen “Lorem ipsum” still sitting on the page. It might seem like a small detail, but placeholder text can make your site feel unfinished and untrustworthy.

Writing content is one of the hardest parts of building a website, so it’s no surprise that people put it off. But even a rough draft is better than nothing. Real words give your site personality, help with SEO, and show visitors that you’re a real business.

Some page builders, including SeedProd, offer built-in AI text tools that can help you get started. It’s a quick way to generate ideas or fill in common sections when you don’t know what to write.

For help getting started, see my guide on how to use AI to write content for your website.

10. Skipping Accessibility Basics

Accessibility can feel like an advanced topic, but it’s something every site should include from the beginning. If your site is hard to read, navigate, or interact with, you could be locking out a big group of people.

Simple things make a big difference. Use readable font sizes, make sure your text has enough contrast against the background, and add alt text to your images so screen readers can describe them.

These small changes help more people use your site and improve your SEO too.

11. Ignoring Lead Generation Basics

A lot of new site owners focus on design and content but forget to include a way to stay in touch with visitors. If there’s no signup form or email capture, people might visit once and never come back.

Lead generation might sound like a marketing term, but it’s really just about building relationships. A simple email form on your homepage, landing page, or blog sidebar gives people a way to hear from you again.

You don’t need anything fancy. A clear headline, a short description, and one field for an email address is enough to get started.

For more on converting visitors, see how to convert website visitors into customers.

12. Forgetting to Add Trust Signals

When someone lands on your website for the first time, they’re asking themselves one big question: can I trust this?

That’s why adding a few simple trust signals is so important. These include things like customer testimonials, star ratings, logos from companies you’ve worked with, or even a quick line that explains how long you’ve been in business.

With SeedProd, you can use the testimonial blocks to highlight reviews from past clients.

You can also add logos, trust badges, or a brief “About Us” section with your credentials and experience, right on the page you’re building.

These elements will help build credibility and make visitors feel more confident about your website.

Frequently Asked Questions

Build Smarter from the Start

Every mistake on this list is something I’ve either made myself or seen others run into. The good news is you don’t need to get everything perfect on the first try. What matters most is building your site with a clear plan, learning as you go, and focusing on what actually helps your visitors.

Using a drag-and-drop builder like SeedProd has made the whole process easier for me. It removes the guesswork and lets you focus on creating pages that look great and work well without needing to mess with code or hiring developers.

If you’re looking to dive deeper into WordPress and improve your site, check out these helpful guides:

• How to Build a Personal Trainer Website
• How to Create a Real Estate Website in WordPress
• How to Create a Sales Funnel in WordPress
• How to Design a Restaurant Website
• How to Create a Webinar Registration Page
• How to Add Google Analytics to WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Have you ever tried to change a color or hide something on your WordPress site, only to find there’s no option for it? I’ve been there too. I remember spending way too long looking through my theme settings for a simple font tweak that just wasn’t possible.

That’s when I learned about custom CSS. It’s a quick way to fix small visual issues on your site, without editing theme files or hiring a developer.

If you’re new to this, don’t worry. You don’t need to know how to code or understand how websites work under the hood.

In this guide, I’ll show you beginner-friendly ways to add custom CSS to WordPress. I’ll also walk you through my favorite tool for the job, SeedProd, which makes the whole process much easier.

Methods to Add Custom CSS in WordPress:

What Is Custom CSS?

CSS stands for Cascading Style Sheets. It’s a simple language that controls how your WordPress site looks.

For example, this bit of CSS changes a heading color to red:

h1 {
  color: red;
}

And this one hides an element on the page:

.hidden {
  display: none;
}

You don’t need to write code like this from scratch. Most of the time, you’ll just copy and paste it into the right place.

The key is knowing where to put your custom CSS, and that’s exactly what I’ll show you next.

Why Add Custom CSS in WordPress?

Sometimes you want to change a button color, center a heading, or remove a bit of extra spacing, and your theme doesn’t give you a way to do it.

That’s where custom CSS comes in. It gives you control over the small design details that make your site look and feel just right.

With CSS, you’re not stuck with the default WordPress theme settings. You can fine-tune your layout, style, and spacing without switching themes or installing extra WordPress plugins.

Just remember: CSS helps tweak your design, but it won’t fix bigger visual mistakes that custom CSS can’t fix, like cluttered layouts or poor navigation.

So, how do you actually add custom CSS in WordPress?

There are a few different ways, but I’ll start with the one I use most often, and the one I recommend if you want full control without the hassle.

1. Add Custom CSS with SeedProd (My Favorite Way)

If you’ve never used SeedProd before, it’s a drag-and-drop WordPress builder that makes customizing your site super easy, even if you’re not a developer.

I use it all the time because I can build full themes or landing pages without touching any code. And when I do want to add a bit of CSS, SeedProd gives me a simple place to do it.

Before we get into the steps, it helps to have SeedProd set up on your site. If you haven’t used it yet, here are a couple of beginner-friendly tutorials to help you get started:

• How to Create a Custom WordPress Theme Without Code
• How to Create a Landing Page in WordPress

Once you’ve built a landing page or theme with SeedProd, you’re ready to add your own custom CSS. Let’s start with how to do that on a single landing page.

How to Add CSS to a Landing Page in SeedProd

To get started, open your WordPress dashboard and go to SeedProd » Landing Pages.

Find the landing page you want to edit and click the Edit link next to it.

This will open the SeedProd page builder. In the bottom-left corner, click the gear icon to open your Global Settings.

From the left-hand sidebar, click on the Custom CSS tab.

Now paste in your CSS. For example, here’s one that styles your paragraph text:

p {
  font-style: italic;
  color: #444;
}

Click the Save button in the top-right corner.

You can then preview your page to see the saved changes live on your website.

How to Add Global CSS with SeedProd’s Theme Builder

If you’re using SeedProd’s Theme Builder to design your entire site, you can apply custom CSS that works across every page.

To get started, open your WordPress dashboard and go to SeedProd » Theme Builder.

Find the template called Global CSS and click Edit Design.

Inside the builder, click the gear icon in the bottom-left corner to open Global Settings.

From the left-hand sidebar, click the Custom CSS tab.

Click the Edit Custom CSS button. This opens the WordPress Customizer in a new window.

In the Customizer, click Additional CSS, then paste in your code.

For example:

p {
  font-style: italic;
}

This will make all paragraph text across your site appear italic.

Click Publish to save your changes and apply them sitewide.

You can now refresh your page to see the update live.

This method is helpful for making global style changes like font adjustments, spacing, and color tweaks.

2. Add Custom CSS in WordPress Without a Page Builder

If you’re not using a page builder like SeedProd, you can still add custom CSS directly in WordPress. The steps depend on the type of theme you’re using, either a classic theme or a block theme.

Classic themes use the older Customizer tool and often rely on widgets and page templates. Block themes, on the other hand, use the newer Site Editor, which lets you design your whole site with blocks.

Let’s start with classic themes.

Use the WordPress Customizer (Classic Themes)

In your WordPress dashboard, go to Appearance » Customize.

From the Customizer menu, click on Additional CSS.

A text box will appear where you can paste your custom code. For example:

p {
  color: #0073aa;
}

This changes all paragraph text on your site to a shade of blue.

You’ll see a live preview of your changes on the right as you type.

When you’re happy with how it looks, click the Publish button to save your changes.

This method works well with older themes that support the Customizer, and it doesn’t require any WordPress plugins.

Use the Site Editor (Block Themes)

If your WordPress site uses a block theme, you’ll manage your design using the full Site Editor instead of the Customizer.

To begin, go to Appearance » Editor in your WordPress dashboard.

In the left-hand sidebar, click the Styles icon. It looks like a half-moon or a paint palette.

Then click the small pencil icon labeled Edit Styles.

You’ll now see the WordPress editor. In the top-right corner of the screen, click the three-dot menu (⋮) and select Additional CSS from the dropdown.

Paste your custom code into the box. For example:

p {
  color: #0073aa;
}

This will change the paragraph text color across your entire site.

Click Save in the top-right corner to apply the changes.

If you don’t see the Additional CSS panel, your block theme may not support it. In that case, you can use a plugin like WPCode or switch to a builder like SeedProd.

3. Use a Custom CSS Plugin

If your theme doesn’t support the Customizer or Site Editor, or if you just want a clean way to manage your CSS in one place, I recommend using a plugin like WPCode.

WPCode is a lightweight WordPress plugin that lets you safely add custom code snippets, like CSS, HTML, JavaScript, or PHP, without editing your theme files.

Once you’ve installed and activated WPCode, go to Code Snippets » + Add Snippet in your WordPress dashboard.

Click the box that says Add Your Custom Code (New Snippet) and give your snippet a name, like Custom CSS Styles.

Under Code Type, select CSS Snippet from the dropdown.

Now paste your CSS into the code box. For example:

p {
  color: #0073aa;
}

Scroll down and choose Auto Insert to apply the CSS across your entire site.

Then click Save Snippet and toggle the switch at the top to Active.

That’s it! Your custom styles are now live across your site, and you can come back to this snippet anytime to make changes.

4. Edit Your Theme Files (Not Recommended)

This method only works if you’re using a classic theme. Block themes don’t include access to the Theme File Editor in the WordPress dashboard.

If you’re using a classic theme, and you’re comfortable editing code, you can add custom CSS directly to your theme’s style.css file. But I don’t recommend this unless you know what you’re doing.

When you edit theme files directly, your changes can be lost during updates. You also won’t see a live preview, and even a small typo can break your layout.

That said, if you’re using a child theme or know how to restore your site if something goes wrong, here’s how to do it.

Go to Appearance » Theme File Editor in your WordPress dashboard.

From the list of files on the right, click on style.css.

Scroll to the bottom of the file and paste your CSS. For example:

p {
  color: #0073aa;
}

Click Update File to save your changes.

Only do this if you’re using a child theme or know how to safely restore your site. For most users, tools like SeedProd or WPCode are much safer options.

Bonus: Target Custom CSS to Pages or Blocks

Sometimes you don’t want your CSS to affect the whole site, you just want it to apply to one page or a single block. You can do that by using page IDs or custom CSS classes.

Using Page IDs in WordPress

Every page in WordPress has a unique ID, and you can use that to target styles for just that page.

To find the page ID, visit the page in your browser, right-click anywhere, and choose Inspect.

In the code, look for the <body> tag. It will include a class like page-id-37.

You can then use that in your CSS like this:

.page-id-37 p {
  color: green;
}

This will only change the paragraph text color on that specific page.

Using SeedProd’s Block Settings

If you’re using SeedProd, you can target specific blocks by adding a custom class name.

Open your page in the SeedProd builder and click on the block you want to style. In my case, I want to style a specific heading block.

In the left-hand panel, go to the Advanced tab, look for the Attributes option, and expand it.

Find the field labeled CSS Class and add a class name like my-special-style.

Then, in your global or page-level Custom CSS box, add something like this:

.my-special-style {
  background-color: #fff7e6;
  border-radius: 10px;
}

After saving and previewing the page, you’ll see your changes on that specific block without affecting the rest of your site.

FAQs About Adding Custom CSS in WordPress

Ready to Customize Your WordPress Site?

As you’ve seen, there are several easy ways to add custom CSS in WordPress, even if you’re not a developer.

You can style individual blocks, tweak your whole theme, or make small changes that help your site look exactly the way you want. Whether you prefer using SeedProd, WPCode, or one of the built-in WordPress tools, the important thing is that you don’t need to feel stuck with your theme’s defaults.

If you want more control without editing theme files, SeedProd is the easiest way to build and style your pages, no code required.

Want to keep customizing your WordPress site? Here are some guides I recommend next:

• How to Edit Your WordPress Homepage
• How to Customize Headers in WordPress
• How to Add Testimonials to WordPress Pages
• How to Create a Custom 404 Page in WordPress
• How to Add a Contact Form in WordPress

When I started my small business blog in WordPress I made a costly mistake. I didn’t have a media kit page. Every time sponsors asked for my site’s information, I spent hours gathering stats and details to send by email.

I solved this problem by creating a dedicated media kit page. Now, instead of typing out the same information repeatedly, I direct potential partners to a single, professional-looking page.

A media kit page is simply a dedicated section of your website that contains all your important business information, media assets, and statistics in one place.

In this guide, I’ll show you how to create your own media kit page in WordPress. I less than 30 minutes, you’ll have a professional page that shows potential partners why they should work with you.

Steps to Create a Media Kit Page:

Why Do You Need a Media Kit Page?

Your media kit page is a lot like your business’s online resume. It’s a single page on your WordPress site where you share important details about your business with people who want to work with you.

When someone wants to write about you or buy advertising space, they need specific information. Instead of sending these details through email, you can point them to your media kit page. This saves you time and makes your business look more professional.

Your media kit should tell visitors about your business, show them your logo and photos, and share your website’s statistics (like how many people visit your site each month).

How to Build a Media Kit Page (Without Coding)

While WordPress’s block editor lets you create basic pages, it has some limitations when building a media kit. I found that arranging elements like download buttons, statistics, and contact forms can be tricky with just the default blocks. You often end up with a page that looks too simple or unprofessional.

That’s why I use SeedProd to build media kit and press pages. It’s a popular WordPress page builder that makes creating professional-looking pages much easier. You don’t need any coding knowledge, and you get access to pre-made sections to quickly build out any page.

SeedProd includes features that are perfect for media kits:

• Ready-to-use templates that save you time
• Blocks for displaying statistics and numbers
• Buttons for downloading your logos and photos
• Contact form blocks that look professional
• Mobile-friendly designs that work on all devices

The best part is, you can build your entire page by pointing and clicking. When I switched from the block editor to SeedProd, I cut my page creation time in half and ended up with a much better-looking result.

Step 1. Install and Activate SeedProd

First, you’ll need to get your copy of SeedProd Pro from the official website. While SeedProd has a free version, the Pro version gives you access to more templates and features that will help create a professional media kit.

If you need help installing plugins, see our guide on how to install SeedProd.

Once you’ve installed and activated the plugin, you’ll see a new menu item in your WordPress dashboard called “SeedProd.” Click it to begin setting up the plugin.

The setup process is quick. Just enter your license key from your SeedProd purchase email, and you’re ready to start building your media kit page.

Step 2. Choose a Media Kit Page Template

Now that SeedProd is installed, let’s pick a template for your page. To get started, go to SeedProd » Landing Pages in your WordPress dashboard and click “Add New Landing Page.”

When the landing page template library opens, you’ll see different categories of templates. Look through the “Sales” or “Webinar” templates, since these work well for media kits.

These templates already include sections for important information and downloadable content.

To preview a template, hover over it and click the magnifying glass icon. When you find one you like, click the checkmark to select it.

Next, you’ll need to name your page and choose its URL. I recommend using something simple and clear like “Media Kit” or “Press Kit” so visitors can easily find it.

Step 3. Customize Your Media Kit Page

When you open SeedProd’s page builder, you’ll see your template preview on the right and your building tools on the left. The interface makes it easy to build your page section by section.

Start by customizing the template’s existing content. Click any element on your page to open its settings in the left panel.

Here you can change text, update images, and adjust the styling to match your brand.

You can also remove parts of the template you don’t need. Just hover over an element and click the trashcan icon.

To make page-wide design changes, click the gear icon in the bottom-left corner to open Global Settings. 

This is where you can set your brand colors and fonts once, saving you time from updating each element individually.

Step 4. Add Essential Media Kit Elements

Now, let’s add all the important sections your media kit needs. I’ll show you how to build each section using SeedProd’s blocks and features.

Company Overview/Mission Statement

Start with your Company Overview section at the top of the page. Add a hero section with your company’s mission statement, followed by key facts about your business.

To create this section, drag a Heading block to your page for your company name.

Below that, add a Text block for your mission statement. I like to keep this to 2-3 sentences that explain what makes your business unique.

To add an image, drag an Image block to your page. Click the image placeholder to open the WordPress media library, where you can upload a new image or select an existing one.

You can adjust the image size and alignment using the settings panel on the left.

Next, let’s set up the team section. My template already includes a speakers section, which works perfectly for team members.

Just click each image to upload new photos, and update the text blocks with your team members’ names and roles.

Statistics and Brand Assets

Now, let’s add your statistics and brand assets. I recommend starting with your website metrics since these are what potential partners often look for first.

For your statistics section, drag a Columns block to your page and set it to four columns. In each column, add a Counter block. 

Set each Counter block to show your key metrics, like “50K Monthly Visitors” or “100K Email Subscribers.” 

The Counter block automatically animates the numbers when visitors scroll to this section, making your statistics more eye-catching.

For your brand assets section, create a dedicated area for downloadable files. Here, add a Heading block titled “Brand Assets” or “Media Resources.”

Below this, add buttons for each downloadable item, such as:

• Company Logo (PNG)
• Company Logo (SVG)
• Brand Guidelines (PDF)
• Press Photos (ZIP)

To add download links to your buttons, first upload your files to the WordPress Media Library. Then, click on it to view its details.

Copy the File URL from the right panel.

Then, go back to your SeedProd editor, click the Button block, and paste the URL into the Link field.

Advertising and Contact

The final sections of your media kit should include your advertising options and a way for people to contact you.

For your advertising section, start with a Heading block titled “Advertising & Partnerships.” 

Then, add a column block and drag over the Pricing Table block to display your different partnership options.

This block is perfect for media kits because it lets you clearly show:

• Different advertising packages
• What’s included in each option
• Pricing details
• Custom call-to-action buttons

The Pricing Table block comes with several options you can easily customize.

Just click the block to change the package names, features, prices, and button text to match your offerings. For more details, see my guide on how to add a pricing table to WordPress.

Next, let’s add a contact form. SeedProd works seamlessly with WPForms, my favorite WordPress form plugin. 

Drag the Contact Form block to your page and select one of your existing forms.

If you haven’t created a form yet, see our guide on how to create a contact form with WPForms.

Step 5. Publish Your Media Kit Page

Before publishing your page, let’s make sure everything looks perfect on all devices.

Click the mobile preview icon at the bottom of your screen to see how your media kit looks on phones and tablets. Sometimes elements that look great on desktop need adjusting for smaller screens.

You can make mobile-specific changes right in the preview mode.

Here’s my final checklist before publishing:

• All images are loading correctly
• Download buttons work and link to the right files
• Contact form is working
• Counter animations display properly
• Pricing tables are easy to read
• Text is free from spelling errors

When everything looks good, click the green save button in the top right corner. Then click the arrow next to it and select ‘Publish’ to make your page live.

Here is a preview of the media kit page I’ve made in this tutorial:

Bonus Tips to Optimize Your Media Kit Page

Let me share some tips I’ve learned from creating media kits that actually get results.

Organize Your Content Strategically

Start by keeping your most impressive statistics and achievements “above the fold” – that’s the part of your page visitors see first without scrolling. Next, position your download buttons and contact form near the top too, making them easy to find.

Additionally, break up long sections with subheadings and white space. This makes your media kit easier to scan, which is important since most people skim through pages first.

I love how the Fast Company has used headings and bold typefaces to make their most important stats jump out from the page.

Improve Form Conversions

Moving on to your contact form, it needs to stand out and be easy to use. First, keep it short with just 3-4 fields maximum. Then, use a contrasting color for the submit button so it catches attention.

Finally, add a clear call-to-action above the form, and always include your expected response time.

Speed Up Your Page

When it comes to page speed, large media files can slow down your media kit. To solve this, compress all images before uploading them to WordPress.

After that, use PDF files instead of large image files for downloadable content whenever possible. For more details, see my guide on how to speed up WordPress.

Create Effective Calls-to-Action

As for guiding visitors, every section should lead them toward contacting you. Rather than using generic text like “Contact Us,” try specific phrases such as “Download our brand assets” or “View our partnership options.”

Furthermore, make your buttons descriptive and action-oriented with text like “Schedule a call” or “Get in touch today.”

Keep Your Media Kit Fresh

Finally, focus on keeping your content current. Start by updating your traffic statistics monthly and reviewing team information as needed. Then, refresh case studies and testimonials quarterly to show recent success stories.

Review pricing and packages annually to ensure they reflect current market rates.

Get Better Partnerships with Your Media Kit

Your media kit is an excellent tool for building partnerships and attracting opportunities. By following this guide, you’ve created a page that looks professional and makes it easy for potential partners to find the information they need.

If you’re ready to dive in, use SeedProd to build your media kit page easily without writing code.

Here are some related guides to help grow your business:

• How to Create a Landing Page in WordPress (Without Code)
• Best WordPress Plugins for Business Websites
• How to Add Google Analytics to WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Are you struggling to get people to sign up for your event? A common mistake many WordPress users make is promoting events on regular web pages, and in my experience it just doesn’t work as well.

In fact, 77% of businesses send people to their homepage to learn about events, instead of an event page. This is confusing and often makes them leave without signing up.

By taking this approach, you’re missing out on registrations and the chance to make a great first impression.

That’s why I’m here to show you how to create an event landing page in WordPress. One that looks professional and gets people to register.

Steps to Create an Event Landing Page in WordPress:

What Is An Event Landing Page?

An event landing page is a standalone web page that aims to get people to register for your event. Unlike regular website pages that might have multiple links and distractions, an event landing page focuses entirely on your event details and registration.

Having researched several event landing page examples, I’ve found that the most effective ones follow a specific structure that guides visitors toward taking action.

Here’s what that typically looks like:

• A compelling headline that states what your event is about
• An attention-grabbing image or video of past events
• Key event details like date, time, and location
• A clear description of what attendees will learn or experience
• Speaker or presenter information
• Pricing and ticket options
• A prominent registration button or form

The secret to a great event landing page is how these elements work together. They should tell a story that starts with catching your visitor’s attention and ends with them feeling excited to register.

You might be wondering why this structure matters so much. Well, I’ve seen that when visitors can easily find the information they need in a logical order, they’re much more likely to sign up. It’s like creating a clear path that leads straight to your registration button.

Why Does Your Event Need a Landing Page?

Have you ever tried to sign up for an event but got lost trying to find the right information? That’s what happens when events don’t have their own landing page.

When you create a page just for your event, more people sign up because they don’t get confused trying to find out how to register. Plus, it looks way more professional than just having a basic blog post about your event.

But the best part is, it makes things easier for everyone who wants to come. They can find all the details in one place, making it easy to learn about your event and sign up right away.

How to Build an Event Landing Page (Without Coding)

Creating a professional event landing page might sound complicated, but it doesn’t have to be. You don’t need to know any code or hire an expensive developer to build one that looks great.

I use SeedProd, a popular WordPress page builder, for all my landing pages because it makes the whole process effortless.

Just like building with blocks, you drag and drop the design elements right where you want them. Want to add a registration form? Just pull it onto your page. Need a countdown timer? One click and it’s there.

What I really love about using SeedProd for events is that it comes with ready-made event landing templates. This means you don’t have to start from scratch or guess what your page should look like.

Plus, everything works perfectly with your existing WordPress stack, including themes, plugins, email marketing integrations and more.

With that being said, follow my steps below to create a custom landing page for your next event.

Step 1. Install and Activate SeedProd

First, get your copy of SeedProd Pro from the official website. This will give you access to all the event templates and features you’ll need.

If you need help with this step, see our guide on installing SeedProd Pro.

Step 2. Choose an Event Landing Page Template

Now that SeedProd is installed, let’s pick a template for your event page. SeedProd has several responsive landing templates that will save you tons of time.

To get started, go to SeedProd » Landing Pages in your WordPress dashboard and click “Add New Landing Page.”

Next, you’ll see all the available templates.

Click through the different filters like “Lead Squeeze”, “Sales”, and “Webinar” to find a template that works for your event. Many of these templates already have spots for important design elements like event details, speaker sections, and registration forms.

When you find a template you like, just hover over it and click the checkmark.

Then, give your page a name and pick a URL that makes sense for your event.

All of these templates look great on phones, tablets, and computers, so your attendees will have a great experience no matter how they view your page.

For this example, I’ll choose the “Remote Work Webinar Page” template.

Step 3. Customize Your Event Landing Page

When you open SeedProd’s page builder, you’ll see your template preview on the right and your building tools on the left.

It’s super easy to use. Just click any part of your page in the preview, and the settings for that element will pop up on the left, where you can customize it.

Want to add something new to your page? Just grab any of the blocks from the left panel and drag them where you want them.

You’ll find everything from registration forms to countdown timers.

Start by customizing the existing areas of your template to better suit your event. For instance, you’ll want to change the headlines, written content, and images.

In my example, I’ll change the main hero section’s background by clicking on it to open its settings.

Then, I’ll change the background style to solid and upload my own background photo.

You can follow the same process for changing every image in the template.

I love adding videos to my event pages because they give visitors a real feel for what to expect. In fact, 97% of businesses say that explainer videos help users better understand what they do.

My template already has a spot for a video, so adding one is easy.

Just click the video block and paste your video URL into the settings panel. You can use videos from YouTube, Vimeo, or any other popular video platform.

You’ll also want to adjust any colors on your page to suit your branding. You can do this block by block using the built-in color picker.

Alternatively, head to the global color settings by clicking the gear icon in the bottom-left corner of your screen.

Here, click the Colors tab and select colors for the key elements of your page. SeedProd will apply these colors to your whole page, saving you having to manually adjust each element.

Step 4. Add Ways to Encourage Registrations

Looking at my template, I notice it’s missing a few key elements that can help boost registrations. Let’s add a speakers section and a countdown timer to create more excitement about the event.

A speakers section helps build credibility and gives people a clear picture of the value they’ll get.

To add this, I’ll drag the Columns block from the left panel and drop it where I want my speakers to appear. Then I’ll add an image and text block for each speaker.

Social proof is also super important, so let’s add some testimonials from past events. Grab the Testimonial block and add quotes from previous attendees about their experience.

Even just a few positive reviews can help convince people your event is worth attending.

Next, let’s add a countdown timer to create urgency. When people see time ticking away, they’re more likely to register instead of putting it off.

Just grab the Countdown block from the left panel and place it near your registration form.  Then, click it to set your event date and customize how it looks.

Step 5. Publish Your Event Landing Page

Before hitting publish, let’s make sure your page looks great on all devices.

Click the mobile icon at the bottom of your screen to preview how your page looks on smartphones and tablets.

When you’re happy with how everything looks, click the green save button in the top-right corner. Then click publish to make your event landing page live.

That’s it! Your professional event landing page is ready to start collecting registrations.

Here’s a final look at the event landing page I created for this tutorial:

Bonus Tips to Optimize Your Event Page

Want more people to register for your event? Here are some simple tweaks that can make a big difference.

Keep Registration Forms Short 

Did you know that over 20% of users abandon forms because they’re too long and complicated? Every extra field you add makes it less likely someone will complete it.

Just ask for the essentials – usually name, email, and any specific event requirements.

Improve Page Speed

Page speed is crucial too – 53% of people will leave if your page takes longer than three seconds to load on their phone.

Keep things speedy by using optimized images. Large image files can slow things down, especially on mobile devices, so make sure to compress your images before uploading them.

Write Better Calls to Action

Your call-to-action buttons need to stand out and grab attention. Use colors that contrast with the rest of your page, and make your button text specific and action-oriented.

“Save My Spot” or “Register Now” work better than just “Submit”. Place these buttons in spots where they’re easy to find, especially after you’ve explained the value of your event.

To make your event or brand look more professional, you could also add a media kit page with speaker bios, logos, and press coverage.

For even more help making your event page a success, see our other landing page guides:

• Anatomy of a Landing Page
• What Is a Good Landing Page Conversion Rate?
• Landing Page URL Examples 
• A/B Testing for Landing Pages
• Landing Page Headline Formulas
• Expert Landing Page Optimization Tips
• Landing Page Best Practices

Build Your Event Landing Page

Creating an event landing page doesn’t have to be complicated. With SeedProd’s drag-and-drop builder, you can have a professional-looking page up and running in no time – no coding needed.

Just remember to focus on what matters most: making it easy for people to understand your event’s value and register without hassle. Keep your forms simple, your benefits clear, and your call-to-action buttons prominent.

Ready to build your event landing page? Get started with SeedProd today and watch your registration numbers grow.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I hate to break it to you, but your website probably looks just like thousands of others.

According to recent studies, over 800 million websites use WordPress, and a staggering portion of them use the same handful of popular themes and templates. This creates what I call the “template tsunami” – a wave of lookalike websites that all look similar.

But the problem isn’t just about how your site looks, it’s hurting your business more than you realize. When your website looks like everyone else’s, you’re essentially wearing camouflage in a world where standing out is the key to survival.

But don’t worry, I’m here to help you break free from this design conformity trap.

In this guide, I’ll show you exactly why having a unique website matters and how to turn your WordPress site into something truly distinctive.

Why Do So Many Websites Look Alike?

Have you ever noticed how certain website layouts seem to follow the same pattern? Hero image at the top, three feature boxes below, testimonials section, and a contact form at the bottom.

This isn’t a coincidence, it’s what I call the “Bootstrap effect.”

The rise of frameworks like Bootstrap has made it incredibly easy to create professional-looking websites quickly. While this democratization of web design is generally positive, it’s created an unexpected side effect: visual monotony across the internet.

Time and budget constraints also play a huge role in this sameness problem. I’ve worked with several people who needed their websites up and running yesterday, with minimal investment. 

The easiest solution? Grab a popular WordPress theme and make minor modifications. But the problem with this approach is it can cost you money in the long run.

The Real Cost of Looking Generic

When your website looks so similar to the competition, you’re making it harder for potential customers to remember you.

Think about it: would you remember one penguin in a crowd of thousands?

Actually, website design is a key part of making a good first impression. In fact, a whopping 75% of people decide if a brand is trustworthy just by looking at its website design.

Because of this, websites that look generic simply don’t do very well. I’ve seen it firsthand – these sites usually have much lower engagement. People spend less time on them, and many visitors leave almost right away.

The impact on conversions is even more dramatic. Take Visser Labs whose web design was outdated, slow, and struggling to convert. With a custom design focusing on branding and speed, they saw a 10% increase in pricing page conversions.

The bottom line? A website that stands out and functions well can directly impact your business.

Why Unique Web Design Matters (Now More Than Ever)

As one Reddit user brilliantly put it: 

“Think of it like a storefront. If your business looks like it was last maintained in the 1970s and smells like burned coffee and cigarette smoke… who’s going to want to go there?”

Your website is often the first impression potential customers have of your business. In a world where attention spans are shorter than ever, you have about 50 milliseconds to make that impression count.

A unique design helps you make those milliseconds work in your favor.

Here are just a few more benefits of standing out with a unique web design:

• People remember your brand more easily
• Users spend more time on your site and interact with it more
• More visitors become customers
• Your site shows up higher in Google search results
• People share your site on social media and tell their friends about it
• Visitors think your products or services are better or worth more

Think of it this way: a unique and memorable website isn’t just for show. It’s a smart way to make your business grow online.

7 Ways to Create a Unique WordPress Site with SeedProd

Now that you know why being unique is important, let’s talk about how to actually do it.

I like to use SeedProd to make truly custom WordPress websites. Not only is it fast and easy to use, but you also don’t need to hire expensive developers or grapple with code.

With SeedProd’s drag-and-drop website builder, you can make truly unique websites that feel as simple as playing with LEGO.

Read on to learn how to create a unique WordPress site with SeedProd.

1. Customize a Starter Template

When choosing a template from SeedProd’s library of over 300+ designs, look for one with a clean layout, structure, and functionality. You don’t want to reinvent the wheel, but modify it to meet your needs.

When I’m customizing a template, I start by removing anything I don’t need. Just because a template comes with a beautiful gallery, I don’t need to keep it if I’m not going to use it. 

After stripping away the excess, I reorganize what’s left to create a unique flow. In your case, it may mean moving your call-to-action button higher on the page, or organizing your content to better tell your brand’s story.

Now comes the really fun part – adding special touches to highlight your brand. This is how you truly make the template your own.

Perhaps you want to showcase your work with a unique portfolio, or create a pricing table that’s different and more engaging than the standard three columns.

Finally, adjust the spacing and sizes of different elements to make it visually interesting. Even small changes to the space around text and images can make a big difference in making your site feel unique.

For more help customizing your website’s elements, see these easy guides:

• How to Add a Box Shadow in WordPress
• How to Change Margins in WordPress
• How to Make a Page Full Width in WordPress
• How to Add Text on an Image in WordPress

2. Personalize Your Color Scheme

Many WordPress templates use similar color palettes that follow basic color practices. For example, green for nature and growth, or purple for luxury. But if you want your website to stand out, think about breaking that mold.

An excellent example is Monzo. Instead of going with blue colors typical of finance, they used coral orange. Orange often makes you think of change, so it’s perfect for a disruptive brand like Monzo.

Think about how your brand can shake things up with more unique website colors.

A good place to start is with SeedProd’s custom color palettes. They each have 5 colors that work together for a clean, professional look.

You can edit these with the easy color picker to create and apply beautiful colors across your whole website.

You can also get detailed by changing the colors of any element on your page, including backgrounds, text, buttons, links, and more. The color picker lets you choose any shade you want, or even enter color codes if you have exact brand colors in mind.

3. Make Typography Your Own

Typography in web design might seem like a small detail, but it can make or break your website’s personality. Most WordPress sites stick to basic fonts like Open Sans or Roboto. While these are fine fonts, they’re everywhere.

Take Mailchimp, for example. They use a unique font called Graphik that gives their brand a friendly, approachable feel.

It’s different from what you’d expect from a tech company, and that’s exactly why it works.

SeedProd makes it easy to break away from typical WordPress fonts. You can start with pre-set font combinations, which pair headings and body text that work well together.

But don’t stop there, customize these to create your own unique look.

Try changing up your heading styles. Make them bigger, bolder, or even mix different fonts.

Just remember to keep your body text easy to read. After all, standing out doesn’t matter if people can’t read your content.

You can adjust the typography for any element on your page, from headlines to buttons to menu items.

Change the font family, size, weight, and even letter spacing until it feels just right.

For even more details, see our guide on how to change fonts in WordPress themes.

4. Restructure Layouts and Sections

Think about the last five websites you visited. I bet they all had a similar layout:

• Hero image at the top
• Three columns of features
• Testimonials
• Footer

While this layout works, it’s also predictable.

You can break free from these cookie-cutter layouts with SeedProd and create unique arrangements that capture attention. Instead of following the usual pattern, try something different.

Here are some of my favorite layout tricks.

Break up your content with section dividers instead of straight horizontal lines. This simple change creates movement and naturally draws the eye down the page.

Or experiment with overlapping elements. Let images or text boxes slightly overlap to create a more layered, professional look.

White space is another powerful trick. Sometimes what you leave out is as important as what you put in. Adding empty space around key elements makes them stand out more.

You can even add subtle animations as visitors scroll. A slight fade-in or slide effect can make your content feel more dynamic without being distracting.

The best part is, you can create all these effects without touching any code. Just drag, drop, and adjust until your layout feels fresh and unique.

5. Add Custom Content Blocks

Most WordPress sites use the same basic building block: text, images, maybe a button or two. But if you want your site to stand out, you need something more interesting.

SeedProd comes with advanced content blocks that go way beyond the basics. For example, if you want to show customers reviews, skip the boring text boxes and use a smooth-scrolling testimonial carousel instead.

Or if you’re running a sale, don’t just mention the deadline, but add a countdown timer that creates real urgency instead.

Numbers can be boring, but not with animated counters and progress bars. These make statistics come alive as visitors scroll down your page.

It’s perfect for showing things like “1,234 happy customers” or “98% satisfaction rate.”

One of my favorite features is the Hotspot block. Let visitors hover their cursors over parts of an image to reveal tooltips.

It’s a great way to add context to products or even show off members of your team.

And don’t forget about video backgrounds. They can transform a basic hero section into something that catches the eye and keeps visitors interested.

6. Design Custom Headers and Navigation

Your header is prime real estate for making your site unique. Think about it, it’s the first thing visitors see, and it appears on every page. So why stick with a basic logo and menu?

One of my favorite tricks is creating a sticky header that changes as visitors scroll down. Start with a full-size header, then shrink it down to something sleek and minimal as people move through your content. It’s both functional and eye-catching.

You can even see this guide to create a vertical navigation bar.

Don’t forget about adding action items to your header. Maybe a “Book Now” button, or even a small countdown timer for your latest sale. These elements turn your header from simple navigation into a conversion tool.

You can even include social proof like “2,000+ happy customers” or “As seen in Forbes” right in your header. It’s a smart way to build trust from the moment someone lands on your site.

7. Create Unique Conversion Points

Let’s be honest, those basic “Submit” and “Contact Us” buttons aren’t doing your website any favors. In fact, generic call-to-action buttons and forms can kill your conversion rates.

SeedProd gives you the tools to create conversion points that grab attention.

Instead of a plain rectangle button, design something unique with custom shapes, colors, and hover effects. Even small changes like rounded corners or subtle shadows can make your buttons more clickable.

Forms don’t have to be boring, either. Using WPForms, you can create multi-step forms with progress indicators, then easily display them on your pages using SeedProd’s form block.

This makes filling out forms feel less overwhelming and can increase completion rates. Plus, you can customize how the forms look to match your brand’s style.

Want to make your forms even more effective? Add trust signals nearby. This could be a “Secure Payment” badge next to your checkout form, or customer testimonials beside your contact form. 

These small additions can make a big difference in conversion rates.

Ready to Create a Unique Website?

Creating a unique website is about being memorably different in ways that serve your business goals. With SeedProd, you have everything you need to break free from template monotony and create a site that truly represents your brand.

Here’s your action plan to get started:

1. Audit your current site for generic elements
2. Choose one section to customize first (I recommend starting with the header)
3. Use SeedProd to make it unique
4. Test the changes with real users
5. Gradually customize other sections

The internet doesn’t need another generic website. Your business deserves better, and your customers expect better. So take the first step:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

It’s really frustrating when you get plenty of visitors to your website, but they don’t become customers. If that’s happening to you, don’t worry, you’re not the only one.

I’ve spoken to tons of website owners who have this exact problem. Getting people to your site is a good start, but it’s not enough.

The truth is, most websites only turn about 2 out of every 100 visitors into customers. But some websites do much better.

Research from WordStream shows that the best websites see conversion rates of around 11%. This means that if you do things the right way, you can definitely get a lot more sales.

In this guide, I’m going to share easy, practical tips that I’ve used to help website owners like you get more customers and grow your business.

How to Convert Website Visitors into Customers:

Why is Conversion Optimization Necessary for Your Website?

Let me share something that might shock you: about 96% of people who visit your website will leave without doing anything. No signing up, no buying, nothing. It’s like having a store where most people walk in, look around, and walk right back out.

More importantly, studies show that almost 70% of online shopping carts are abandoned. That means, even when people pick out something they want, most of them still don’t buy it.

I’ve found that there are usually some pretty simple reasons why this happens:

• Your website might be confusing to use
• People can’t find the information they need
• The checkout process has too many steps
• Your site doesn’t look trustworthy enough
• Visitors aren’t sure if your product is right for them

Here’s the thing: every person who leaves your website without becoming a customer is a missed opportunity. And these missed opportunities add up fast.

But don’t feel bad if this is happening to your website. The good news is that you can fix these problems, and often the solutions are pretty straightforward.

In fact, just making a few smart changes to your website can make a big difference in how many visitors become customers.

What is Conversion Rate Optimization (CRO)?

Let me explain CRO in a way that actually makes sense. It’s simply the process of turning more website visitors into customers. Think of it like turning window shoppers into buyers at a store.

When we talk about CRO, we’re really talking about making things easier for your visitors. It’s like making sure your store has clear signs, helpful staff, and no obstacles blocking the aisles. On your website, this means removing anything that might confuse or frustrate people.

But it’s not just about removing obstacles. It’s also about adding things that encourage people to take action. This could be special offers, clear benefits, or compelling reasons why they should choose you. Sometimes people need a little nudge to decide.

But here’s the catch. Not everyone who visits your website is ready to buy right away. That’s why CRO also focuses on collecting email addresses or phone numbers so you can keep in touch. This way, when visitors are ready to buy, they’ll think of you first.

How Do You Convert Website Visitors into Customers?

Now that you understand what CRO is, let’s look at the first (and maybe most important) way to turn more visitors into customers.

1. Optimize Your Website Design 

Have you ever left a website because it was hard to use or looked outdated? Your visitors feel the same way. In fact, 94% of people say they don’t trust outdated-looking websites.

Making your website look good and work well isn’t just about appearances. It’s also about making visitors feel confident enough to become customers.

Here’s what I’ve found really matters when it comes to website design:

• Easy Navigation: Your menu should be clear and simple. People shouldn’t have to think about where to click next.
• Mobile-Friendly Design: Most people browse on their phones these days. Your site needs to look great and work perfectly on every device.
• Quick Loading: If your pages take more than 3 seconds to load, you’re losing visitors. Nobody likes waiting around.
• Professional Look: Your site should match your brand and look trustworthy. Think clean layouts and consistent colors.
• Working Search: Make it easy for people to find exactly what they’re looking for.

The good news is you don’t need to hire a web designer or learn coding to create a website that converts well. I use SeedProd for all my WordPress websites because it makes design so simple. 

Just drag and drop what you want where you want it, and choose from ready-made templates that are already optimized for conversions.

The best part about SeedProd is that it’s built specifically for WordPress users who want professional results without the technical headache. You can create beautiful, conversion-focused pages in minutes instead of hours.

For a complete walkthrough of how I made my website, see this guide on how to create a custom WordPress theme.

2. Offer Incentives to Take Action

Let’s talk about something that makes a huge difference in getting sales: giving people a good reason to act now.

When someone’s thinking about buying from you, they might need a little push to make the decision. That’s where incentives come in.

These could be:

• Special discounts for first-time buyers
• Free shipping on orders over a certain amount
• Limited-time offers that create urgency
• Free bonus items with purchase
• Early access to new products

And it really works. Just look at Shockbyte, who more than doubled their sales conversion rate by showing a discount offer right when people were about to leave their website.

One of the tools I use for this is OptinMonster. It lets you create eye-catching offers that pop up at just the right moment.

You can control exactly when and where these offers appear. For example, you can show a discount only to people who’ve been on your site for a certain amount of time, or who are about to leave.

I’ll even show you how to do it in this guide on how to create an exit intent popup in WordPress.

You can even make it fun with things like spin-to-win wheels. People love these interactive elements – they’re like mini-games that make getting a discount more exciting.

But remember, what matters most is that you’re offering something valuable to your visitors when they’re most likely to respond.

3. Promote What Your Audience Wants

Have you ever noticed how some websites seem to read your mind, showing you exactly what you’re looking for? That’s not magic. It’s smart marketing based on understanding what visitors want.

The trick is to pay attention to what your visitors are already doing on your website.

• Which pages do they spend the most time on?
• What are they clicking on?
• What makes them leave?

These clues tell you what your audience really cares about.

Tools like Google Analytics make this easy. You can see exactly how people move through your website, what they’re interested in, and where they get stuck. It’s like having a window into your visitors’ minds. 

If you haven’t set up Google Analytics yet, follow our step-by-step guide on how to add Google Analytics to WordPress.

Once you know what your audience wants, you can make sure it’s front and center. For example, if your analytics show that people spend a lot of time reading about a specific product feature, you might want to highlight that feature more prominently on your homepage.

When you show people more of what they want, they’re more likely to become customers. It’s that simple.

4. Make High-Converting Landing Pages

Want to know one of the most powerful tools for turning visitors into customers? It’s a landing page and converting visitors is it’s main job.

Think of a landing page as your best salesperson. It knows exactly what to say and how to say it.

Unlike regular website pages, a good landing page focuses on just one thing. It could be getting someone to buy a product, sign up for your service, or join your email list.

Here’s what every high-converting landing page needs:

• Clear Headlines: Tell visitors exactly what you’re offering.
• Compelling Benefits: Show how your product or service helps them.
• Social Proof: Add customer reviews and testimonials.
• Strong Call-to-Action: Make it obvious what you want people to do.
• Trust Signals: Include things like security badges or money-back guarantees.
• Simple Design: Remove anything that might distract from the main goal.

Creating a landing page is easier than you might think.

I use SeedProd because it comes with landing page templates that already include all these important elements.

You just need to add your own content and customize the design to match your brand.

For a complete walkthrough, check out our step-by-step guide on how to create a landing page in WordPress.

Remember: The simpler you make it for visitors to take action, the more likely they are to become customers.

5. Build an Email List

Want to know a secret about successful websites? The real money isn’t just in first-time visitors. It’s in building relationships with people over time. That’s where email marketing can help.

Think about it: most people won’t buy from you the first time they visit your site. But if you can get their email address, you can keep in touch and build trust until they’re ready to become customers.

Here’s why email marketing works so well:

• You can send targeted offers to interested people
• It’s cheaper than paid advertising
• Your messages go directly to people who want to hear from you
• You can stay in touch with customers long-term
• You own your email list (unlike social media followers)

The trick is getting people to share their email address with you. Nobody wants more spam in their inbox, right?

That’s why you need to offer something valuable in return. We call these “lead magnets” and they could be:

• Free guides or ebooks
• Exclusive discounts
• Helpful checklists
• Free trials or samples
• Special content or tools

Your lead magnet should solve a specific problem for your visitors.

In this example, Blog Tyrant clearly knows its audience. It offers the ultimate toolkit for aspiring bloggers, with extra bonuses to sweeten the deal.

Follow this guide to learn how to create a lead magnet in WordPress.

I used Constant Contact to build my email lists because it makes the whole process simple. You can create signup forms, manage your contacts, and send professional-looking emails without any technical knowledge.

For tips on setting up yours, see our guide on how to build an email list.

6. Leverage Social Proof

Ever noticed how you’re more likely to try a restaurant when it’s busy? That’s social proof in action.

The same principle works on your website. People are more likely to trust you when they see others doing the same.

Think about when you shop online. Don’t you check the reviews first? Your website visitors do the same thing. They want to know that other people have had a good experience with your business.

Here are some powerful ways to show social proof:

• Customer Reviews: Let satisfied customers speak for you.
• Testimonials: Share detailed success stories.
• Trust Badges: Show security certifications or industry awards.
• User Numbers: Display how many happy customers you have.
• Social Media: Show real-time likes and shares.
• Recent Activity: Show notifications when others make a purchase

Tools like TrustPulse can help you display social proof elements automatically.

For example, you can show small notifications whenever someone makes a purchase or signs up for your service.

Want to make your offers even more compelling? Add a sense of urgency.

Use countdown timers for special deals or show how many items are left in stock. When people know they might miss out, they’re more likely to take action.

For help with displaying social proof, see our guide on how to add testimonials to WordPress.

You can also create a media kit page to showcase your press mentions, brand assets, and social proof all in one place.

7.  Run a Giveaway Contest

If you’re looking for a fun way to attract more customers, try running a giveaway contest. People love the chance to win something, and contests are a great way to get them excited about your brand.

In fact, at SeedProd, we actually tripled our sales with a single giveaway campaign over Black Friday. For the full story, see our case study: How SeedProd 3X Their Sales with Viral Contests.

A well-planned giveaway can help you:

• Grow your email list quickly
• Increase social media followers
• Get more website traffic
• Build buzz around your products
• Create excitement in your community

The best part? Contestants often share your giveaway with friends and family, which means even more potential customers learn about your business.

Now, when it comes to actually running a giveaway, I use RafflePress, a leading WordPress giveaway plugin.

RafflePress handles everything automatically, from collecting giveaway entries, and generating rules to picking winners.

It also lets you add different ways for people to enter. For example, you can require people to follow you on social media, join your email list, leave a comment on your blog, and much more.

To try it for yourself, see our guide on how to run an online contest in WordPress.

8. Upsell and Cross-selling

Another powerful way to convert visitors into customers is to make every purchase opportunity count. This means not just making the initial sale, but offering additional products or services that add more value.

There are two main ways to do this:

• Upselling: Offering a better version of what they’re buying
• Cross-selling: Suggesting related items they might also want

Think about when you order a burger. The server always asks if you want to add fries and a drink. That’s cross-selling. Or when they ask if you want to supersize your meal? That’s upselling.

Here are some ways to use this on your website:

• Show “You might also like” recommendations
• Offer package deals (“Bundle and save”)
• Suggest upgrades before checkout
• Recommend complementary products
• Show what other customers bought together

The key is to make suggestions that actually help your customers. Don’t just try to sell more stuff. Focus on items that make their purchase more valuable or complete.

If you use WooCommerce, you can easily add related product recommendations to your product pages using SeedProd’s Upsells block.

This lets you show customers other items they might be interested in based on what they’re viewing.

9.  Simplify the Checkout Process

If you’ve ever been ready to buy online but gave up because the checkout process was too taxing, you’re not alone. A complicated checkout is one of the biggest reasons people abandon their shopping carts.

Think about it: every extra step in your checkout process is another chance for customers to change their minds. The simpler you make it, the more likely they are to complete their purchase.

Here are some ways to make checking out easier:

• Remove unnecessary form fields
• Offer guest checkout options
• Add express payment methods
• Make error messages clear and helpful
• Show a progress indicator
• Keep all checkout steps on one page

If you’re using WooCommerce, you can create a custom checkout page that matches exactly what your customers need.

With SeedProd, you can design your checkout page from scratch, removing any distractions and adding only the elements that help complete the sale.

For a walkthrough, see our guide on how to create a checkout page in WordPress.

10. Send Abandonment Reminders

Ever wonder what happens to all those people who add items to their cart but don’t buy? Or those who start filling out your forms but don’t finish? With the right tools, you can bring many of them back.

Think about it like following up with a customer who left your store without buying. Just because they walked away doesn’t mean they’re not interested. Maybe they just got distracted or needed more time to think.

This is where abandonment reminders can help. They’re like friendly nudges that can:

• Remind people about items left in their cart
• Offer help if they had problems
• Share special discounts to encourage purchase
• Answer common questions
• Show what others think about the product

I use PushEngage, a popular push notification software and multi-channel engagement platform for this. It makes sending web and push notifications easy, even if you’ve never done it before.

You can set up automatic notifications that:

• Trigger when someone leaves your site
• Send personalized messages
• Show different messages to different groups
• Track which reminders work best
• Reach people even when they’re not on your site

The best part is you can automate the whole process. Set up your messages once, and PushEngage will send them automatically whenever someone abandons their cart or leaves your site without converting.

Remember, timing is everything. A gentle reminder at the right moment can turn an abandoned cart into a completed sale.

Bonus: More Ways To Grow Your Website

The tactics I’ve covered in this guide are just the tip of the iceberg. For more help turning visitors into sales, see guides about selling on WordPress:

• How to Build a Sales Funnel Landing Page
• How to Sell on WordPress Without WooCommerce
• How to Sell Videos Online in WordPress
• How to Create Personalized Landing Pages to Boost Conversions
• How to Sell Digital Downloads in WordPress
• How to Create a Service Page Design in WordPress

Start Converting More Visitors Today

Converting website visitors into customers doesn’t have to be complicated. The strategies I’ve covered in this guide are all proven ways to turn more of your website traffic into actual sales.

Start by picking one or two ideas that make the most sense for your business. Test them out, see what works best for your audience, and then try more as you go.

Remember, every small improvement in your conversion rate means more customers and more sales for your business.

Ready to get started? Try SeedProd today and create a website design that converts visitors into customers.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.